Strategy (MSTR) has once again made headlines with its unwavering commitment to Bitcoin, announcing the purchase of 4,871 bitcoins for approximately $330 million. According to an April 6, 2026, filing, the purchases occurred between April 1 and April 5, with an average price of $67,718 per bitcoin. This latest acquisition brings MicroStrategy's total Bitcoin holdings to a staggering 766,970 BTC.
The company's total investment in Bitcoin now stands at $58.02 billion, with an average purchase price of $75,644 per bitcoin. While Bitcoin's current trading price around $69,120 puts MicroStrategy's overall position underwater by roughly 8%, or $5 billion in unrealized losses, this hasn't deterred the company's long-term strategy.
To fund the recent purchase, MicroStrategy sold 3,303,227 shares of its STRC (Stretch preferred stock) for about $330.3 million and 1,175,844 shares of MSTR common stock, generating net proceeds of $144.0 million. The company also reported a $14.46 billion unrealized loss on its digital assets for Q1 2026, with a related deferred tax benefit of $2.42 billion.
Despite the volatility in the cryptocurrency market, MicroStrategy continues to demonstrate its conviction in Bitcoin as a long-term store of value. The company's aggressive acquisition strategy sets it apart from other firms in the Digital Asset Treasury sector, some of which have been forced to liquidate their Bitcoin holdings. MicroStrategy's commitment, spearheaded by Executive Chairman Michael Saylor, remains a significant factor in the ongoing institutional adoption of Bitcoin.
